Video traffic will account for 80% of all consumer internet traffic in the world by 2021! On top of that, 4x as many consumers would rather watch a video about a product than read about it, according to eMarketer.
Without a doubt, video content is your audience’s medium of choice. Knowing that, why not give the people what they want?
Watching a video provides both audio and visual stimulation. The mere activation of both of these areas of the brain means that viewers are more engaged and therefore naturally develop stronger affiliation and interest in the content they’re consuming.