Home Comfort Experts Case Study: Home Comfort Experts

The Brief

When you see a business that invests in the customer journey as much as Home Comfort Experts it gives you a feeling of pride. WJD Designs has built a relationship through the years with HCE. We originally helped build the previous HCE website which allowed them to see their full potential of what a website can and should do. HCE’s past design encouraged them to have a better mobile presence and introduced plugins that allowed them to receive dynamic forms, present their pages in a cleaner layout while allowing them to make quick edits on the fly. They had more functions and better visuals, but that didn’t stop HCE from improving over the years and making sure they had the best of what their website could do.

We were contacted to take the whole package of what they had and do a full redesign while keeping the modules they are familiar with intact. Our teams met and discussed key features and design ideas that would help with their website’s success. With our combined ideas and full trust from HCE we were able to redesign their website with the goal of making it easier for their customers to get to where they need to go. If you’re waking up at midnight in December and your furnace is not heating correctly, you need to be able to contact someone or find relevant information quickly. Once we started to look at the customer journey that way, we were able to create pathways that bridged to important information. After those journeys were created we were able to develop areas to help sell their services and products quicker whole being easy to manage.

INDUSTRY

HVAC / Plumbing

LOCATION

Indiana

SOLUTIONS

WordPress
Web Development
Coupon System
Testimonial System
File Management
Advanced Locations Map
eCommerce

Our website redesign was a smooth process. WJD Designs used industry data to make recommendations but also used our vision to create the end package. We could be as involved as we want to be, knowing that if we backed off the job would get done to top-of-the-line standards.

Amanda Petrucelli
Director of Marketing

The Results

0%

Increased Pageviews

0%

Increased Time on Page

0%

Decreased Bounce Rate

0%

Increased Search

0%

Decreased Load Times

The results above speak for themsevles. With the help of some excellent marketing campaigns and techniques, we were able to make sure HCE’s customers not only were sent to the website but stayed longer while converting. Even though our past design ran quickly, we were able to squeeze an additional 7% in page speed with better code management as well as new server standards. Not only were people happy to be on the site they were staying there longer with fewer hops on pages, and that means they got to the information they needed. OF course like we said we can’t take all the credit for the traffic but without a good place to go your traffic will be less likely to convert. Now that HCE has a website that brings in more customers than before they are finding more ways to increase sales with different website modules as well as provide better customer interaction. Will the help of WJD Designs HCE has been able to add online chat for their customers as well as providing customers with the products that help keep their maintenance and cost down.

Home Comfort Experts also knows that websites are never finished and that is why HCE has signed up for our great website maintenance plans. With the help of our staff, we are able to evolve the website every month while making sure to reduce any website vulnerabilities. Not only have we developed a website and a constant plan for change we also produced a relationship that can only bring success. Thank you Home Comfort Experts for trusting us with the keys to your site!

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